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Brand Positioning Axon Developers
Branding/ Positioning/ Creative Direction/ Designing
Through the “Think Second Home. Think Axon.” campaign, we aimed to own the second-home category itself.
Rather than selling individual locations or projects, the campaign positioned Axon as the first name that comes to mind whenever the idea of a second home arises—shifting the focus from where to buy, to who to buy with, and making Axon synonymous with curated, future-ready second-home living.
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Video Campaign
Billboard Ads
Newspaper Ads
Social Campaign
Brochure Design
