Creative Head 360 Realtors (Feb 2015 - 2026)

At 360 Realtors, I lead brand storytelling, creative direction, and campaign strategy—turning complex business goals into clear, emotionally compelling narratives that drive impact. I shape messaging, visuals, and execution across all touchpoints, work closely with cross-functional teams, and act as a brand custodian to ensure consistency while evolving the brand through insight-led, culturally relevant, and innovative marketing.

Creative Consultant August PSR (Oct 2012- Jan 2014)

Worked as a Graphic Artist supporting multiple campaigns by conceptualizing and developing visual artwork aligned with brand and communication objectives. Collaborated closely with internal teams to translate ideas into finished creatives, coordinated with vendors and deployment teams, and ensured timely execution of projects across formats.

3D Animator & Compositor Scientific Animation (Sep 2011 - Sep 2012)

Worked as a CG Artist on over twelve medical and scientific animation projects. Responsibilities included creating print-ready medical illustrations, compositing footage, editing motion graphics, and producing short animation films for medical illustrations, hospital training programs, and computer-based training (CBT) modules. Also modeled medical equipment, human anatomy, and environments, and animated medical procedures, equipment functionality, and pharmaceutical mechanisms.

Faculty Arena Animation (Dec 2009 - Aug 2011)

Responsible for teaching animation and design disciplines, combining conceptual instruction with hands-on practical training. Oversaw academic planning, student assessments, exams, and performance tracking, while mentoring students on projects, portfolio development, and career readiness. Also organized workshops, seminars, and extracurricular initiatives to strengthen technical skills, creative thinking, and industry exposure.

Faculty New Era Cinematic (Aug 2008- Dec 2009)

Started my career in animation education, building strong fundamentals in visual design and animation while teaching introductory courses. Supported students through day-to-day classroom instruction, practical exercises, and small project assignments, and assisted with seminars and presentations. This role helped establish my grounding in animation principles, communication, and mentoring.

Phone: +91 9999287961

Email: darylclayson@gobeyondesign.com

Site: gobeyondesign.com

City: South West Delhi, New Delhi, 110059

Disruptive Marketing Cohort

Completed a selective, cohort-based brand strategy workshop led by Dunzo’s Head of Marketing - Sai Ganesh. Learned to build disruptive, standout brands—from defining archetypes to translating brand voice across every touchpoint—through hands-on projects, group assignments, and real-world applications.

Travel Filmmaking Training

Completed Brandon Li’s Unscripted Studio online filmmaking training, mastering improvisational storytelling, camera techniques (including gimbals and mobile filmmaking), editing workflows, and real-world production principles to create compelling and professional visual content across projects.

Mastering Storytelling for Youtube Training

Completed the Monkey Magic storytelling training for YouTube, focused on crafting high-retention, narrative-driven videos. Learned to structure compelling hooks, emotional arcs, pacing, and audience engagement strategies, applying storytelling frameworks to create content that resonates deeply and performs strongly on the platform.

Diploma in Visual Media - CABBA Innovation

Completed a Diploma in Animation, Advertising, and Visual Media from an institute in Connaught Place, Delhi. Built a strong foundation in visual storytelling, design principles, animation, and advertising, with hands-on training across creative tools and media formats for real-world brand and content applications.

Bachelor of Arts IGNOU

Graduated with a Bachelor of Arts (BA) from IGNOU, Delhi, where the open-learning format built a strong foundation in self-directed learning, research, and project-based work.

Schooling from St. Columbas

Completed schooling at St. Columba’s School, New Delhi, where a strong academic environment and emphasis on all-round development helped build early foundations

Education

Work History

Storytelling & Narrative Building

I create narratives, communication frameworks, and visual stories that resonate instantly with audiences. I’m able to simplify complex ideas into clear, emotionally engaging communication that drives understanding, recall, and action.

Ad Copywriting & Creative Direction

I write and direct ad copy with a clear strategic intent—distilling the core message to its simplest, strongest form. My focus is on clarity, memorability, and emotional pull, while ensuring every line of communication aligns with the campaign objective, medium, and audience mindset. I also guide creative teams on how copy, visuals, and format work together to maximize impact and performance.

Strong Creative Vision

I define the visual structure, tonality, and creative direction of brand and product campaigns so the entire marketing ecosystem falls in place. I ensure consistency across all touchpoints—writing, design, websites, digital promotions, project development, social campaigns, product videos, events, and sales or pitch/sales decks etc.

Campaign Strategy & Insight-Led Execution

I break down sales and management inputs to define the core business problem, then use audience research, market context, competitor analysis, and past performance data to shape campaign direction, messaging, and positioning. These insights guide creative and execution teams from idea to rollout.

Cross-Functional Leadership

I work closely with/ lead cross-functional teams including content writers, video editors, creative agencies, web design, development teams, performance marketing teams, social media and influencer teams/ agencies, pre-production and film crew, events and offline teams. I’m comfortable sourcing talent, directing teams, and aligning everyone toward a single creative and business objective.

Brand Custodianship & Evolution

I act as a brand custodian by protecting consistency in tone, visuals, and messaging across all channels. I also actively evolve brand positioning and perception as business goals and market realities change.

Innovation & New-Age Marketing

I constantly seek out new technologies and creative breakthroughs—whether in social content automation, website experiences, performance marketing creatives, or video and film formats—to improve efficiency, scale, and impact.

Project & Stakeholder Management

I manage projects end-to-end by giving clear direction, actionable feedback, and maintaining tight control over timelines, budgets, and approvals. I keep execution focused, scalable, and on track.

Cultural Intelligence & Regional Market Understanding

Through extensive on-ground travel and hands-on travel content creation across multiple regions in India, I’ve developed a deep understanding of cultural nuances, language sensitivities, and regional consumer behavior. I use these insights to shape campaign ideas, narratives, and executions that feel native rather than translated.

Core Capabilities

Passionate traveler and storyteller who has extensively explored India .One such expedition is completing a backpacking 100-day continuous journey across the coast line of India. Created and documented travel content through filming, photography, and vlogging, capturing regional culture, people, and landscapes. The content reached millions of views on Instagram, showcasing strong skills in visual storytelling, content creation, and audience engagement while documenting a personal journey and narrative at scale.

More at oursoulfultravel on Instagram and Youtube

Personal Achievements